Lead generation, staying up-to-date on technology and building partnerships: it’s the life of the ISV. Where’s the time for actual development? Networking online, when done strategically can generate more leads, improve your technical skills and make way for more-efficient partnerships. It will require some time initially, but once you’ve established your resources, living the life of the ISV will leave plenty of time to do the work of development.
Be the Detective: Find Customers
Finding customers using social media can require some time and detective skills, so approach it strategically. To find pockets of customers, have a look at the social media accounts of your competitors. Follow the people who your competitors are following and note any industry-specific hashtags they’re using and topics they’re writing about.