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Fri 11 May 2012, 20:01

Is Pinterest Useful to Software Businesses?

Is Pinterest Useful to Software Businesses?
By now, you've probably heard about Pinterest. It's an online “image” grabbing site that allows users to group images captured (pinned) from websites onto pages which can then be shared with others who have a similar interest. Think of it as online scrapbooking except that, this being the internet, you're able to follow the graphic image back to the original website.

Let's say that someone I follow has a page of “Hardware, You Gotta Have.” If I see a photo of a new Ultrabook™, I might be inclined to click on that photo to get more information from the original website. It is in those traffic clicks where lies the possible advantage of Pinterest to your company. Pinterest is yet another possible way to drive consumers to your website.

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