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Wed 2 May 2012, 0:45

Quick Tips: How to Create Measurable Goals with Social Media

Quick Tips: How to Create Measurable Goals with Social Media
Any investment in your business should be for a specific reason. And each investment of time or money should have specific, measurable, attainable, realistic, and timely (SMART) goals associated with it so you can determine if the investment is viable. Using social media is no different, yet with something so intangible, how do you go about creating these measurable goals?

You start with the basics – the big picture goals, such as:
• Increase fan or follower base
• Drive traffic to the company website
• Build/increase your company’s e-mail subscriber list
• Reach new clients through relationship building

With these high-level goals, you now have to determine your specific goals. I can’t say what your goals should be since I’m not familiar with your company or what your definition of success is. You or your management team have to decide what numbers to strive for. I can, however, give you some suggestions on how you might start tracking the goals mentioned above.

Filed under: Intel SW Partner ProgramIntel® AppUp Developer Programanalyticsbusiness and marketingdigital marketinghow toSocial Mediasocial
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